How is New Media both inclusive and exclusive of the traditional media?
When talking about media we see it as a subject area that has just recently come to play within the past few decades. Beginning with basic television sets, radios, and simple printing medias, we have seen this form of technology evolve and advance into a far more complex, multi-layered world. We have now developed wireless phones, global positioning systems, personal computers, the world wide web and much more. These intricate advancements have changed the world we live in and how we are able to see and experience it. However, how we have personally chosen to use this technology today is a different matter.
What we are experiencing now is a type of work from artists that is defined as “New Media”, which is essentially artwork that is created by using our new media technologies. A few examples of this work is visual art, digital art, computer graphics, video games, 3D printing, and other categories of media driven work . Artists have taken these residing technologies and social events, along with artistic expression and created an entirely different movement.
When asking what makes New Media inclusive to our traditional media it is easy to find the bridge between the two. In order for “New Media” to exist, it had to be based from its original or what we call traditional media. Artists have used previously existing technologies such as the ability to create computer graphics, or 3D printing, along with a secondary idea, thus giving the means to create something else entirely. Artists apart of the New Media world are using what has formerly existed, their own experiences, and the current social and political world to create. But this creation could only be possibly with the initial previous old media. Using this to its advantage it has inclusively become part of the media world. A wonderful example of this process could be explained with artist Jonty Hurwitz. This South African artist was one of the first to create a connection between 3D printing and sculpture and by using this new technology he created one of the first known anamorphosis sculptures. Although a pioneer of his own style Hurwitz gives credit to media by saying, “whilst painting is possible in a mirror, three dimensional anamorphosis could only have come into being with the advent of powerful computers.”
The New Media works depend on this former technology as an initial means for creation but the same argument can be held for why this work is exclusive from this previous technology. New Media when sorted out is placed into another category due to the make up of it. Media itself was created to spread word and ideas, as is new media, however artists have used their artistic expression as a fundamental part of this work. Artists like Jeffrey Shaw and Maurice Benayoun focus heavily on Non-linear New Media, which are works that are interactive and collaborative towards the user. Working with traditional cinemas, virtual realities, interactive exhibitions as well as other medias, these artists have contributed to a non-traditional approach on perspective from its viewers. This emergence of media fused with artistry has become a compelling component in contemporary art, deserving of its own exclusive category within our media world.